My branding experience ranges from creation of logos and type treatments to the development of in-depth brand books. While my designs are often type-focused, I enjoy incorporating hand-drawn elements when feasible. I offer my clients brands that will work across varying digital platforms and physical applications.
5 Women Custom Single-Line Logo
This custom linework was developed as part of the branding process for an organization supporting women leaders in K-12 education. I first drew this single-line artwork by hand in Procreate, then vectorized and refined it in Adobe Illustrator. The colors align with the organization’s brand standards and associated assets and — along with the anonymized silhouettes — were intended to suggest the diversity of this interest group.
RCH Consulting Logo
This logo features custom compass artwork and a type treatment featuring Cubano and Atrament typefaces. This brand identity was developed for a leadership coaching and values-aligned consulting firm that seeks to offer a road map for discovering and defining a person or organization’s skills to generate self-sustaining imrpovement.
New Orleans College & Career
Attainment Network
The New Orleans College & Career Attainment Network (NOLACCAN) is an initiative of the Cowen Institute at Tulane University. By inverting the institute’s iconic Mississippi River artwork, the NOLACCAN logo is able to stand alone as a New Orleans-based organization while remaining visually tied to the parent institute.
NOIR Consulting
The brief for this logo called for a single-color and two-color versions of a logo that would work on web and in print (invoices, business cards, etc.). The N, I, and R in the logo are from an available typeface, while the O was custom drawn in a complementary style to mirror the angle of the accent color.
The Open Shield
As part of a full 2018 rebrand, a logo was developed for Tulane University Campus Services for use on print collateral and promotional items. Building on the traditional shield shape of the university’s mark, this updated “open shield” design features bolder lines and a sans typeface, offering a less formal, more inviting, and more visually distinctive alternative to the standard lock-up created by central communications.
The open shield is also designed to be incorporated into other treatments, including the “How Can We Help You?” design below.
